When we want information about a product, what we find is determined by search engines. Moving your knowledge base articles to the top of the Search Engine Results Pages with an effective SEO strategy not only helps your customers find answers to questions about your products and service — it also introduces potential new customers to your brand.

Your business deserves effective digital marketing. You work hard each day to create a high-quality experience for your customers. The world needs to know more about it! VAs can help your business with SEO, content creation and even social media management. Let’s dive into all the ways a VA can enhance your digital marketing.

Good business is all about connection. As we find ourselves surrounded by technology and automation, customers are looking for human interaction, a sense of personality that helps them to build trust. Creating a consistent brand personality is essential for developing strong relationships with existing and potential clients. Your business’s personality is who you are as a professional, and it’s who your customers interact with.

Lead generation. It’s no secret that it’s the holy grail of digital marketing for businesses. You want to attract qualified leads and know high-quality content is important. How do you know which content to create? And how do you get more visitors to see it? Let’s tackle these key questions with three steps to capture more leads this year.

Holding remote team members accountable can be challenging, and time-tracking software has become a popular solution. Where do time trackers cross the line and how much is too much? Keep reading to find out more about time-tracking, what we’ve learned working with a remote crew, and what’s working now.

Your business has strategic revenue-focused goals to hit this year. Yet new growth often comes with new responsibilities for your current staff. Workloads increase. Teams hit max capacity. And overloaded employees show signs of burnout. At these times, business owners often realize the benefits of hiring a Virtual Assistant (VA) to provide support.

When a remote team member leaves your business, how can you know your accounts will remain secure? The average employee now stays for only 4.1 years, and companies want to know how to take the risk out of job transfers. Here’s a checklist of best practices based on what we’ve learned working as an internationally-distributed team.

Time — it’s our most precious resource. Yet when you’re an entrepreneur or the founder of a growing startup, it often seems to be in short supply. We hear you. To help you make 2023 the best year yet for you and your business, here are some practical strategies you can use to save time in the new year.
We’ve gathered some of the metrics we track regularly here at tawk.to. You can use these to increase customer loyalty, satisfaction, and sales.

Most customers expect their help requests to be resolved in only one interaction. Yet that’s not always possible. So what’s the next best alternative?

Here are some ticketing strategies we use at tawk.to to speed up help desk responses. With these under your belt, you’ll be ready to win new customers while better serving the ones you have.

The holidays are just around the corner and we can all agree it’s a busy time of year. It’s a crazy time for commerce, both in-person and in the digital space.

With that in mind, we thought we’d share a few tips and give you a boost in preparation for shoppers coming your way.

Tech is at an all-time high and we’ve somehow lost real conversations along the way. Deep discussion between two people seems to happen less and less. How is real talk relevant to your business? And what does it look like in today’s digital sphere?

What can you take off of your daily to-do list? The answer may surprise you. Here’s a checklist with 221 tasks you can assign to a Virtual Assistant — so you don’t have to add another desk to the office, create a new position, or give up your weekend figuring out how to do something you never wanted to do in the first place.

A searchable Knowledge Base makes it easy for your customers and team members to find their own answers — exactly when they need them. Yet facing an empty Knowledge Base can be daunting. Try these time-saving shortcuts and strategies for growing your Knowledge Base with the answers your customers are looking for now.

Self-service … speed … efficiency. The future of customer service depends on removing friction and making it easy for customers to get things done. As new generations of digital natives enter the marketplace, will you be ready?

Ask any business owner if customer success matters, and they’ll undoubtedly say yes. Yet with every product and growth stage, how you help your customers realize their goals changes. We spoke with Kristaps Beinerts from the Customer Success team to find out what he’s learned throughout tawk.to’s rapid growth and what strategies are working now.

How can you give your Virtual Assistant a strong start as a new member of your team? We spoke with Aldie and Fatti from tawk.to’s HR department to hear what they’ve learned after onboarding hundreds of VAs for the monthly subscription service.

Some customers need a little extra nudge and a great email template is the easiest way to follow up. We’ve put together a collection of templates that may be just what you need to get that long-awaited response from a potential client.

Now it’s easy to track your remote team’s performance. When you subscribe to our monthly Virtual Assistant Service, you’ll receive a customized daily summary of each VA’s completed tasks. You choose the metrics to track. Your report helps you set expectations, hold team members accountable, and correct minor issues before they turn into roadblocks.

The tawk.to Dashboard is full of features made to improve your conversations with visitors. Shortcuts offer you a quick and easy way to respond to chats with templated answers. Use the tips and suggestions in this article to save time and enhance your ability to chat.

Social posts … the inbox … payroll. For small business owners wearing multiple hats, getting to the bottom of the to-do list can be daunting. If you’ve been thinking about hiring a VA and still haven’t taken that step, this complete guide will get you started and on your way to reclaiming your time.

The twenty-first century is instant. A mass global market is never more than a few clicks away. People are more diversely and internationally connected than ever before, thanks to the rise of social media and everybody has a voice and a platform to shout it from. Today’s young people are surrounded by opportunities for business creation and growth.

Web trends are forever changing, but there are some that will be just as relevant in 2020 as they were in 2019. Balancing functionality with an eye-catching design may seem difficult, but if you can master it, you’ll set yourself up for higher user engagement and ideally, a higher conversion rate.

People love experiences. We enjoy sights, sounds, different sensations. We like trying out cool, new stuff and having fun! That’s why experiential marketing works and why huge corporations are devoting considerable chunks of their advertising budget to experiential marketing.

It’s one of those phrases that any consultant worth their salt will have in their vocabulary… and will be willing to liberally throw around. Process automation. But what is it? What are the benefits and why do you need it in your business?

If you manage a business and have a direct hand in hiring employees, you know that finding great talent can be a daunting task. It’s a process that can be frustrating especially for small and medium-scale enterprises, with the job market usually dominated by bigger, more established corporations.

It can be a very fine line, getting the balance right between having enough processes within your business to ensure it runs smoothly, while not adding so many that it becomes a bureaucracy that would make even the government blush.

Our world is becoming increasingly globalized, and this has a huge impact on the way we do business. The global digital marketplace gives businesses the chance to reach clients from all over the world, providing fantastic growth and expansion opportunities.

Owning and operating a business requires an extensive set of skills. Experienced business connections can provide much-needed advice and industry insight, helping to avoid mistakes in marketing, product creation, communications, and time management.

A top-notch landing page is one of the most important parts of driving traffic to a site, once you’ve got the traffic, it’s time to make the most of it. Just like a good first impression, there are a few key techniques that can help a business convert the traffic they work so hard to maintain.

A glowing remark from a returning customer. Candid compliments about your secret sauce. Rave reviews of your superb service. All these are testimonials that prove that your business is making your clients happy. But how do you get all these “oohs and ahhs” to start working for you and open the door to more profits?

People want to belong. With our lives moving online more and more, the need for that sense of community still exists but how we fulfill that need is changing. Building a community online allows you to connect more closely with your target market. For any purchase, a potential buyer has the entire internet at their fingertips. They’re spoiled for choice. So how do you become the choice they ultimately make?

Nearly every type of business imaginable can benefit from fresh, engaging content. Content marketing is proven and cost-effective. But let’s be honest, a lot of the content we see and read, is dry and uninspiring. If people aren’t interested in your content, your wasting time, money and effort.